• Peloton is introducing a $95 “used equipment activation fee” for bikes purchased from outside its official channels in the US and Canada, aiming to boost revenue and maintain onboarding quality for new subscribers.
  • The fee has sparked criticism as it reduces the cost savings typically associated with buying secondhand equipment and diverges from practices in other industries, potentially discouraging used market purchases.
  • Peloton’s hardware sales continue to decline, but subscription revenue has seen slight growth; the company still faces financial struggles despite cost-cutting measures and layoffs.
      • grue@lemmy.world
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        11 months ago

        It’s not enough to not buy one. We need to demand that Congress and the FTC do their goddamn jobs and quit letting every company fuck over the public.

        • Squizzy@lemmy.world
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          11 months ago

          Yeah that isnt their job, thats just how they are marketed. The US is a corporation and everyone in it is doomed to the rat race.

          So so many issues that just happen in other countries.

    • Batman@lemmy.world
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      11 months ago

      For everyone with a peloton, you can flash the bike with an aftermarket software.

    • Wogi@lemmy.world
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      11 months ago

      They already charge a ridiculous monthly fee just to use the bike.

      And sure, it’s a nicer exercise bike, but you can get a similar experience with a much cheaper bike and a tablet.

      • elliot_crane@lemmy.world
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        11 months ago

        Yep. I’ve been doing this for a while now with a cheap old no-name bike and an ipad. Poor man’s peloton ftw.

        • WalnutLum@lemmy.ml
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          11 months ago

          How do you do this with a tablet? Can you buy like a wheel sensor or something?

          • elliot_crane@lemmy.world
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            11 months ago

            I don’t have anything fancy going on with the tablet. Like it’s not tracking the bike or my workout or anything like that. I just use my watch for fitness tracking and put up either exercise videos or a stream or something to watch on the tablet.

  • solrize@lemmy.world
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    11 months ago

    This is about an exercise bike, right? Why the heck is there so much nonsense surrounding it?

      • NatakuNox@lemmy.world
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        11 months ago

        Why make crazy amounts of money on a stationary bike only once? When you can every time they want to use the bike? Capitalism innovation for the win baby!!!

    • Donkter@lemmy.world
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      11 months ago

      Peloton is designed for rich people. They don’t say it explicitly because thar ruins the illusion, but the bike is meant to be a status distinction. You may only own it if you’re eager to be seen as someone who spends too much money on an exercise bike.

      • solrize@lemmy.world
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        11 months ago

        Ah thanks. Though for enough $$ they could get even more status with a vintage Cinelli track bike and some Weyless rollers. I mean I’d be impressed if I saw that. Unlike with the Peliton.

      • saltesc@lemmy.world
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        11 months ago

        Jokes on them, I think lowly of people with exercise bikes. I’m on a level of pretentious they can’t reach.

      • almar_quigley@lemmy.world
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        11 months ago

        The answer is actually corporate greed and synthesized hype for what’s probably a pretty quality piece of equipment if you remove all the enshitification from it.

        • ALQ@lemmy.world
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          11 months ago

          The correct answer is people are fat cats. That commenter was so close.

    • billbasher@lemmy.world
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      11 months ago

      My thoughts exactly. This seems like a short term play to boost the stock price, let execs get out of the market, then sell off the company before it goes under.

      Also how are they gonna prove you didn’t buy it before the announcement and just didn’t register/use it until after? Seems to me that’s gonna be sticky in the eyes of copyright terms & conditions

      • rottingleaf@lemmy.world
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        11 months ago

        let execs get out of the market,

        A new business architecture without this particular flaw seems to be in pretty capitalist demand today.

        Maybe something about conflict of interest being illegal for such positions. Maybe just cooperatives with modern technologies to help make them more organized.

      • piecat@lemmy.world
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        11 months ago

        I don’t get what it has to do with copyright?

        It’s as simple as they built the equipment to require an app. And it needs the cloud, so its either accept the license or stop using the hw.

        It’s happening everywhere.

        • billbasher@lemmy.world
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          11 months ago

          Thanks, I meant terms & conditions, fixed. If I buy a product that does not have an activation fee in the t&c at time of purchase, legally I probably shouldn’t have to pay it even if they implement it later and I waited to activate. That would maybe still require you to sign up even if you aren’t paying to get the t&c then though. It could be argued that since the fee was not in place at time of purchase it shouldn’t apply and that is what I meant by ‘sticky’ is all.

  • Nuke_the_whales@lemmy.world
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    11 months ago

    If this shit is allowed, every other company will follow. Imagine buying a used car and getting hit up with a $1000 activation fee, fuck that

  • RangerJosie@lemmy.world
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    11 months ago

    So you’re saying there will soon be a scene dedicated to cracking Peloton software.

    Cuz that’s what I’m hearing.

  • madcaesar@lemmy.world
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    11 months ago

    Don’t Tesla do the same bullshit? If you paid for some feature then sell the car, the new owner has to pay for it again?

    This shit should be illegal.

          • Angry_Autist (he/him)@lemmy.world
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            11 months ago

            I hate the IoT with a fervor of ten thousand rabid honeybadgers and if it were legally mandated for every piece of technology, I would go full luddite and tear as much down on my way out to a cave in the woods as I could.

            • rottingleaf@lemmy.world
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              11 months ago

              Ah, I meant the opposite, outlaw things that only work with IoT. Leave things that don’t.

              But I’m not against you going bomb-slinging radical to make it happen

    • Angry_Autist (he/him)@lemmy.world
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      11 months ago

      there’s a fucktonne of stuff that SHOULD be illegal that isn’t because no one has made a big enough stink about it yet.

      refined sugar for one.

      Cloning celebrities for sex trafficking for another.

      • qevlarr@lemmy.world
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        11 months ago

        Cory Doctorow calls this one “it’s ok because we do it with an app” and urges regulators to enforce the laws already on the books. It’s an absurd defense legally, but there’s no enforcement of antitrust or consumer law at all anymore

        • Angry_Autist (he/him)@lemmy.world
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          11 months ago

          Lets hope a blue wave changes that. I mean I don’t have any illusions that dems aren’t almost as corporate owned, but Harris has voted more consistently with Bernie than any other congressman

    • Tja@programming.dev
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      11 months ago

      If you sell it to a new owner directly you decide if you want to leave it with the car or take it for yourself (assuming you have another Tesla where to use it).

      Only if you sell it to Tesla, they will remove it.

  • kevincox@lemmy.ml
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    11 months ago

    This is basically admitting that consumers don’t actually value their subscription service for the cost. If users were buying used bikes and signing up for subscriptions Peloton would be thrilled, they would do everything that they could to encourage that like free trials. But it must be that most people who buy used bikes don’t find the subscription worth it and cancel within a few months. Adding this fee both extracts more money and creates a sunk cost fallacy that will cause them to go longer before cancelling.

    If the product sold itself they would just let people pay them subscriptions, its basically free money.

  • RalphFurley@lemmy.world
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    11 months ago

    Wife and I bought a Peloton. It works well, we love it. I’m going to cancel the subscription and just use the damn thing without attending the classes etc like an old school stationary bike.

    Sucks bc I enjoy a couple of the classes but this is BS

    • barsquid@lemmy.world
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      11 months ago

      If more people were like you we wouldn’t have such shitty companies. They’d still be thirsty for every last penny but they’d know they cannot get away with it.

      • Animated_beans@lemmy.world
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        11 months ago

        I think it is the opposite. Because everyone knows they don’t need the subscription, right or wrong Peloton needs to make up for subscriptions losses by introducing these one-time fees.

    • Angry_Autist (he/him)@lemmy.world
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      11 months ago

      Questions: Do you lose any other features besides classes offlining it? Can it run linux?

      If you can’t answer that last one, no worries I’m sure someone who can answer it will see it, going by lemmy OS use statstics

      • RalphFurley@lemmy.world
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        11 months ago

        It’s a huge tablet screen, probably running Android or if I had to guess. I haven’t bothered trying to look. Joining my friends in classes was fun and the mini social network aspect of it, especially during the lockdowns. But in the end the stationary bike aspect works and I dont have to pay to go to a studio somewhere

  • M500@lemmy.ml
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    11 months ago

    I recently read that a baby crib did the same thing they charge an activation fee after it’s sold. First we had subscriptions now we have reselling activation fees. It’s just another way to get a little bit more money.

      • M500@lemmy.ml
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        11 months ago

        Anyone who has already purchased a Prloton, should be able to resell it. If they can’t, then I see a class action coming.

        New sales could do this I guess, hopefully people will stop buying from crap companies

        • rottingleaf@lemmy.world
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          11 months ago

          If they can’t, then I see a class action coming.

          They talk about class action lawsuits so often, do those really still work to kill a company?

    • IamAnonymous@lemmy.world
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      11 months ago

      Cradlewise. At least that is a one time $120 fee and you don’t need an additional app subscription to use it, for now. It might get worse as the first set of users are just starting to sell theirs, as it’s useless after 2 years.

      For Pelaton, it’s reactivation fee + app subscription.

  • venusaur@lemmy.world
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    11 months ago

    They should have been more conservative in their business and expected that it was only surging because of the pandemic. They cashed in on the IPO but should have gotten out. Now they’re beholden to investors. Probably made enough money to not care if the company crashes and burns.

  • Sam_Bass@lemmy.world
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    11 months ago

    Still too steep if thats what they consider a bargain price. Im all for companies making money long as they pay their rank and file fairly though