BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.
Not all warranty is lifetime.
True, but not the point
It is the point when the subscription is paid for lifetime, but the warranty is not.
A subscription fee might make sense if it came with warranty coverage. If the fee is for using some heating elements you already have, but no promises they will actually keep working, then you are paying for something that doesn’t track any associated expense incurred on the supplier.
Is your point that warranty is part of the cost of the car and so they’ve already paid a substantial portion (for the lifetime of the car) of “the subscription”?
