BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.
Good fucking ridiculous
We need to view this seperate issues:
One is putting all options into a car and only making them available to customers who pay. This somewhat makes sense, and while it is annoying, it might benefit customers and automakers alike.
The other is making a hardware option a subscription. I personally hate that, but it just might make sense. People also rent houses and lease cars, why not add some customisation?
There might be a third question: Why do people even buy Beamers?
duh
“How do you know that people hated the heated seat subscription?”
BMW, if they were honest: “Ummmm… Jailbreaks? A lot of them? It’s impossible to enforce it because of them”
For once the car modding community got a giant W against a car maker
The gaming community could learn alot from BMW owners: when companies charge for bullshit services don’t pay for them and the company will stop doing it.
Didn’t know HaaS Hardware as a service was a thing
I just wonder how much of a market there is in fixing these issues for consumers. As in, giving people FULL ownership of their own cars…and to hell with ridiculous corporate “laws” like the DMCA.
Next: brakes subscription 😁
While petrol is an old form of subscription from car manufacturers and fuel stations
Look, it’s shitty that they’re putting this stuff behind a software lock and subscriptions just like the shitty practices of the gaming world but with shitty behavior comes opportunity with the cracking world.
Good!
Seems a little bit like when your cell phone carrier disables the tethering feature on your phone and wants to charge you money to enable that. For me, infuriating to know that I’d paid to have hardware capable of being a wifi hotspot, then to be charged to use it. The “service” being provided amounts to first-we-degrade-the-thing-you-paid-for, then we-charge-you-ransom-to-get-it-back.
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This has to end, somehow. Or pretty soon we will have shoes with soles subscription: you want a proper shoe, you will have to pay a monthly quota.
Modern-day low-quality shoes are already kind of a walking subscription
Terry Pratchett said it best!
“The reason that the rich were so rich, Vimes reasoned, was because they managed to spend less money,” wrote Pratchett. “Take boots, for example. He earned thirty-eight dollars a month plus allowances. A really good pair of leather boots cost fifty dollars. But an affordable pair of boots, which were sort of okay for a season or two and then leaked like hell when the cardboard gave out, cost about ten dollars. Those were the kind of boots Vimes always bought, and wore until the soles were so thin that he could tell where he was in Ankh-Morpork on a foggy night by the feel of the cobbles. But the thing was that good boots lasted for years and years. A man who could afford fifty dollars had a pair of boots that’d still be keeping his feet dry in ten years’ time, while a poor man who could only afford cheap boots would have spent a hundred dollars on boots in the same time and would still have wet feet.”
Someone literally quoted this already lol
Someone will quote this any time shoes or products or money is mentioned. It’s damn near a second Godwin’s Law by this point
Hmm. This reaction has a very prescriptivist and strict attitude towards language… Hitler
First time I’ve ever seen it.
Idk if you mean the postin of the passage or Discworld books in general, but I highly recommend Discworld books.
Main reason I don’t mind this passage being everywhere is it gives me a chance to shill for Terry Pratchett
I’ve never seen this passage as a memetic device.
…that’s fine with me, actually. Hey, nice boots by the way.
The reason that the rich were so rich, Vimes reasoned, was because they managed to spend less money.
Take boots, for example. He earned thirty-eight dollars a month plus allowances. A really good pair of leather boots cost fifty dollars. But an affordable pair of boots, which were sort of OK for a season or two and then leaked like hell when the cardboard gave out, cost about ten dollars. Those were the kind of boots Vimes always bought, and wore until the soles were so thin that he could tell where he was in Ankh-Morpork on a foggy night by the feel of the cobbles.
But the thing was that good boots lasted for years and years. A man who could afford fifty dollars had a pair of boots that’d still be keeping his feet dry in ten years’ time, while the poor man who could only afford cheap boots would have spent a hundred dollars on boots in the same time and would still have wet feet.
I always think of Ben Stein’s comment in that Frontline episode on the Secret History of the Credit Card - people that pay off their credit cards every month and pay no interest are called “deadbeats”. Around the 11m 30s mark…as it goes for credit cards, it goes for so very many other things. If you can afford an upfront hit or what have you, you pay less than people that are in a worse financial situation.
Show this post to every person that thinks companies control their user base and not the other way around.
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They clearly do give a shit because BMW is responding to consumer pressure.
I would love to see the sales metrics that made them backpedal
