BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.
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Seems a little bit like when your cell phone carrier disables the tethering feature on your phone and wants to charge you money to enable that. For me, infuriating to know that I’d paid to have hardware capable of being a wifi hotspot, then to be charged to use it. The “service” being provided amounts to first-we-degrade-the-thing-you-paid-for, then we-charge-you-ransom-to-get-it-back.
