there are two options, 1) using a smaller,shittier camera, or 2) making an extremely thick phone. neither option is very “apple”, especially for a flagship model.
considering the vast majority of people use phone cases and will never notice the bump anyway, i think this whole thing is blown way out of proportion.
The marketing about it being an incredibly thin phone was a misstep - it just looked absurd to have such a chunky lump stuck onto it, and it felt very much like they were attempting a have cake / eat cake situation by claiming it had incredible camera stats (which werent very good) to justify the bump on an otherwise amazingly thin phone, and then that giant electronics bump had an external lens on it too.
Had it just been an ugly phone, I doubt it would have met with anywhere near the same criticism, but all the adcopy about how thin it was overtop of photos where you could see it had a giant lump on it felt really dishonest, and if this article is accurate it may count among the biggest apple flops ever.
(The thickness may just need to be accepted at this point. The S25 Ultra is 8.2mm, which is thinner than the Air if you include the bump. It seems like the camera wasnt the issue then, but that they hamstrung their design team with their drive for a thin phone. What elegance might even an extra millimeter of chassis space produced?)
The marketing had nothing to do with it not selling. Pick one up, yeah it’s thin but it’s also a bar of soap to hold. Plus a ton of deal breaking trade off like less battery life and poor camera system compared to the alternative iPhone 17s/Pros.
It slightly does me, given that the Air was (apparently) a huge commercial flop. You’d think they’d revisit the soundly mocked design instead of recycling it, or at least change it? The renders may very well be overstating it, of course, but still it’s an odd feature to carry over.
Assuming he’s right (and boy, being sued by apple is a huge boost to his credibility), they’re keeping the stupid camera bump thing from the air???
how do you propose removing it?
there are two options, 1) using a smaller,shittier camera, or 2) making an extremely thick phone. neither option is very “apple”, especially for a flagship model.
considering the vast majority of people use phone cases and will never notice the bump anyway, i think this whole thing is blown way out of proportion.
The marketing about it being an incredibly thin phone was a misstep - it just looked absurd to have such a chunky lump stuck onto it, and it felt very much like they were attempting a have cake / eat cake situation by claiming it had incredible camera stats (which werent very good) to justify the bump on an otherwise amazingly thin phone, and then that giant electronics bump had an external lens on it too.
Had it just been an ugly phone, I doubt it would have met with anywhere near the same criticism, but all the adcopy about how thin it was overtop of photos where you could see it had a giant lump on it felt really dishonest, and if this article is accurate it may count among the biggest apple flops ever.
(The thickness may just need to be accepted at this point. The S25 Ultra is 8.2mm, which is thinner than the Air if you include the bump. It seems like the camera wasnt the issue then, but that they hamstrung their design team with their drive for a thin phone. What elegance might even an extra millimeter of chassis space produced?)
The marketing had nothing to do with it not selling. Pick one up, yeah it’s thin but it’s also a bar of soap to hold. Plus a ton of deal breaking trade off like less battery life and poor camera system compared to the alternative iPhone 17s/Pros.
are you talking about the Air? last time i checked all iphone models have a camera bump.
It does not surprise me that the Air is literally the folding phone without the second screen.
It slightly does me, given that the Air was (apparently) a huge commercial flop. You’d think they’d revisit the soundly mocked design instead of recycling it, or at least change it? The renders may very well be overstating it, of course, but still it’s an odd feature to carry over.
The stupid camera bump thing they totally didn’t steal from Google
Edit: Yes, I’m totally butthurt about that guys. Fuck Tim Apple!!11
are we really going to start counting who stole what in all smartphone design.