The amount of credit people give Steve Jobs is such a kick to the nuts to all the engineers that designed those products
But did they wear jeans and black turtlenecks?
I do have a black turtleneck and without thinking I came into work wearing it with jeans. That with my glasses, well I got teased a bit.
But did you gain reality distortion powers?
The same with Musk. People are seeing him as the sole engineer of Tesla and SpaceX while in reality anonymous engineers did all this possible.
And it doesn’t help Musk calls himself lead engineer or whatever at times.
I think in one of his autobiographies he was claiming that he self educated how to build rockets from some books and I wonder how much of this is true and how much is coming from his ego.
From Mr. “make rocket pointier because LOL”? I’ll put my money on the latter option.
True, but without him both Tesla and SpaceX would not be here. Same for Jobs, without him Apple probably would not be what it is.
I listened to an interview with Scott Forestall several years back and he discusses the meeting he was in where Steve Jobs basically gave them the idea for the iPhone. He had seen the multi-touch displays, initially just used for very large displays, and also was seeing mobile phones take off at the same time. He was the one who put those two together and told the team to work on it. Sure, the product managers and designers came up with the details of the product and engineers figured out the tech to support it, but without that initial idea and leadership’s support to expend resources on building it, it may not have happened.
There are a lot of companies with bad uninspiring leadership that just ship what everyone else is shipping. Apple under Steve Jobs was trying to innovate.
Im not gonna sit here and shill for people like job and musk. But i have to say there is somethkng to be said about steering a ship in the right direction.
Jobs knew how to market the products, and steer the engineers in the right direction.
One thing he always said was that there only needed to be one iphone and one ipad. I recall that the with the ipad he said it was the perfect size and didn’t need alternatives or it would become less functional.
Then he died and the ipad mini was released, as well as the iphone 5c.
In 2012, the year following the iphone 5c and the year of the ipad mini apple lost its global market lead to android.
They diluted the product and confused the market of loyalists and general consumers by releasing multiple versions of their main product and if you ask me, thats when the cracks started to show.
Apple havent had a majority of the global market share for years now.
I think what Jobs really understood was that in a world of Ford, people crave a Ferrari.
Making the best be beautiful and accessible is hard, but you do it through focus and intentionality. Jobs, despite his many, many faults did that well.
I mean, certainly he gets more credit than deserved. But I find it hard to deny the major impact he had. When he was hired back as CEO in the late 90s, Apple already had talented engineers, but there was no coherence or direction in what they were working on, and the next gen OS was never going to happen. Back then, CEO Michael Dell was asked what he’d do if he were in charge of Apple and he said he’d shut it down. Apple was a punching bag in the industry.
Jobs immediately made radical changes at the company, eliminating most of their product line which was superfluous and confusing, shutting down software projects that were “neat” but didn’t fit into a vision, putting them on the path to release OS X (which his company had envisioned and developed the basis for while he was away from Apple), changing their marketing strategy, making the most clear-cut product line I’d ever seen, and turning conference keynotes into must-see TV. And in addition to that he pushed Apple towards the iMac, the iPod and the music store, and the iPhone.
It took amazing engineers and a lot of work and pain to actually deliver these products. And Jobs does get more credit than deserved. But I think he does deserve a whole lot of credit.
