YouTube is increasing Premium prices in multiple countries, right after an ad-blocker crackdown | You either pay rightfully for the video content you consume, or you live with the ads.::Google is increasing the prices of YouTube Premium and YouTube Music Premium subscriptions in some regions, right after blocking ad-blockers.
I still maintain that YT Premium is a great service if you’re like a lot of people and YT is the majority of your online video consumption. From a price to use comparison standpoint, it’s unbeaten. Netflix, Hulu, Crunchyroll, etc all pale in comparison.
But their insistence on bumping up prices, bundling YT Music and their war on ad blockers now is making it really hard to try to keep it. Hopefully now that Google is trying to cash in, we get some real competitors. Because right now when it comes to the sheer amount of content, visual quality and reliability of streaming nothing compares.
I was honestly thinking about buying premium, so I would support the creators. Welp, that’s out of the window.
mine went from 17 AUD to 33 AUD.
what a bunch of greedy assholes.
I was paying for it for years. But now I’ll go out of my way to not pay for it. No doubt a lot of people will too.
TF? (aka fuck’em) That seems like the USD price is probably going to rise too then. USD 9.99 right now for me and that’s AUD 15.41.
AUD 33 would be more than doubling it for me, just like Disney more than doubled my barely used subscription (I instantly cancelled that).
One Piece is going to have real live action now methinks.
Still haven’t gotten any on Firefox with Ublock Origin. The usual explanation is that it rolls out in stages, but I’ve nothing weeks later.
Nah there was an article that said that it’s fully deployed now.
Your ad block solution must be filtering it out appropriately.
I’ve had to do the full purge and refresh filters thing.
I just have all my YouTube subscriptions feeding into an RSS feed. Haven’t gotten a single ad.
deleted by creator
The worst part of it is that they are still driving up the cost by bundling YouTube music.
They know nobody else will use it if they don’t
Just wait, it’s google. They’ll sunset google music and not bring the price down
Honestly I think Google has a horrible management culture. It worked fine when they were printing money regardless but at this point the incompetence is starting to show.
I’m shocked /s
I will be stone cold dead before I pay a single dollar/euro to Google for THEM to harvest MY DATA to resell.
uBlock beat the filters almost immediately. Annoyingly for google once you’ve downloaded something its out of their hands.
How? I keep having to clear cookies. Now use Firefox. With logged in window I find the video I want and I open it in private window with ublock origin enabled. No warning in private logged out window.
‘rightfully’ is doing a lot of lifting here.
why is everything being enshittified this year? :(
Tech bubble is deflating, high interest rates are probably also a culprit
You mean POP!?
I feel like a pop would be more extreme?
Seems like this could be turned around if enough people would just consciously refuse to patronize anything they saw advertised on youtube.
That seems like it could work, and I would love to say you’re right, but many of the companies advertising—especially as we’re seeing more and more of the big players—have a really diverse ad spend budget so their dollars are all over the place. Because so many ads aren’t looking for a direct sale but rather increase your awareness when you DO want to buy, say, laundry detergent, there’s no way to tie your purchase to having seen an ad (though marketers LOVE to try and draw lines to efforts, many are hazy at best). So seeing ads and consciously not buying what you’re seeing could in theory lead to a dip in sales, but the watch numbers are high, so no adveriser would be able to tell that dip is because of youtube, or podcasts or… uh… radio?.
So sadly the best way to hurt the system is to a) keep blocking the ads so the watch level is low and the advertisers want out or b) drop the watch level naturally by picking another platform.
Source: a lot of time in advertising.
The stupid thing is that they could have approached this in a much less dickish manner. Seriously. First, they are making money off us as it is with their demographics and the fact they are not utilizing this cash cow as before means they have gotten too greedy for their own good, or mismanaging funds which is a completely unrelated problem. Long ads, unskippable ads, expensive premium. This is the beginning of the end of something they used to offer as free, resting on their laurels as a monopoly, like the airline industry. When they are now practically forcing the cobra effect. Eventually, it will get so silly, it will go the way of the dod like Angelfire. AOL, and Geocities. Or, soon, Netflix.
I would have started it similar to Patreon, like, “by donating $1/mo, you can support artists like this,” and incentivize the publishers with monetary gain and higher search results. Nobody is gonna miss $1 or $12/year. You multiply that by millions of viewers, that’s millions of dollars on top of their demographics. Second, they could have had a 5 second bumper, similar to PBS, like “This and other find content is brought to you by Exxon and the Chubb group” or whatever. Five seconds. Front and back. Not enough to cause outrage. Skippable, but not so annoying, everyone skips.
If some day I cannot block ads on YouTube I’ll go to Patreon or any other platform that gives creators a real share of what I’m paying. Google will not see my money.
Only issue would be getting the creators to move. That nay be more difficult than said with some. I already follow some on rumble, I only stay on YouTube as others haven’t.
Otherwise I agree
Has YouTube even done anything to improve the platform in the last 8 year? The only thing that I’ve seen change is the search turning to trash with “recommended content” after 4 real search results.
Probably a lot on the backend. Honestly fewer changes on the front is probably for the better at this point.
They removed the dislike button. That improved the platform right?
I was under the impression that YT Premium paid creators the same per view as YT with ads. Is this not the case?
I believe Louis Rossmann said that giving a single dollar directly to a creator is more than a lifetime of watching their ads. Premium I think is really good comparatively but that’s only because ads pay so little.
(https://youtu.be/4Q3ZXQZZlcE?t=55 is where he says this according to his cpm)
Some creators have said that the cut they get from premium viewers is higher than that of ad based (SpiffingBrit for example, in his YouTube download exploit video).
If that still holds true is unknown.
Linus (LTT) also said that one premium view was worth significantly more than ad based.
I don’t believe so. As I understand it, all Premium money goes into a big bucket. Then, views/watchtime/etc. are used to calculate what percentage of the pie a given creator will receive.
Yeah, so if you watch one creator a lot then they get a lot more
Who could have POSSIBLY seen this coming?
Enshittification must be stopped
If ads werent accompanied by malware, scams and right wing propaganda farms I might have considered not blocking them but as it is, no.
The right-wing propaganda thing has been odd for me. I’m a liberal gun nut and watch tons of gun related stuff. You would think I would be run over by BS, but I’m not. Can’t explain it.
OTOH, if one has a soft mind, I can see the rabbit holes they might fall into. Perhaps we shore up education so even the idiots know enough not to fall in?
