Apple held talks with DuckDuckGo to replace Alphabet's Google as the default search engine for the private mode on Apple's Safari browser, the Bloomberg News reported on Wednesday, citing people familiar with the discussions.
If the goodwill they garner from that makes APPL go up because it matches the privacy expectation they are branding themselves with, they might be making even more money anyway.
Could be that Apple will acquire DuckDuckGo.
A little hasty to presume it I suppose, but Apple has to wonder how much money they are leaving on the table by taking Google’s payments. If Google will pay them more than $9 billion/year just to be default—what does that say about how profitable Apple’s absolutely huge and locked-in base can be?
There is a big anti trust case against Google right now and this arrangement with apple is one of the topics of interest. If Google loses they could be forced to stop paying.
Doesn’t Google pay billions to Apple for the top spot? Why would they want to lose that stream of free cash?
If the goodwill they garner from that makes APPL go up because it matches the privacy expectation they are branding themselves with, they might be making even more money anyway.
Exactly. They are trying to win the privacy game, so a small sacrifice now could turn to be quite profitable.
Could be that Apple will acquire DuckDuckGo. A little hasty to presume it I suppose, but Apple has to wonder how much money they are leaving on the table by taking Google’s payments. If Google will pay them more than $9 billion/year just to be default—what does that say about how profitable Apple’s absolutely huge and locked-in base can be?
Could apple be using the press as part of their bargaining strategy with google over the default search engine fee?
Only always
How is Apple going to monetize DuckDuckGo to make up for that $9 billion, without compromising their other efforts w/r/t user and data privacy?
How much do they monetize Apple Maps for? Sometimes companies just buy something to be a service supporting the thing they actually sell.
I think the appropriate word here is marketing. There’s no real privacy in an Apple device.
There is a big anti trust case against Google right now and this arrangement with apple is one of the topics of interest. If Google loses they could be forced to stop paying.