As the global reputation of US brands slips, some US firms are turning to unusual marketing strategies. Coca-Cola, for instance, is now promoting itself as a "German product."
I think that’s a very good thing, going beyond original brand source location.
It goes beyond global brand, and actually finally labels differences of the brands between markets as well as better indicating differences in sourcing and production.
Like with any labeling there’s a danger of white washing. Let’s hope lies get identified and prosecuted, if and when they occur.
I think that’s a very good thing, going beyond original brand source location.
It goes beyond global brand, and actually finally labels differences of the brands between markets as well as better indicating differences in sourcing and production.
Like with any labeling there’s a danger of white washing. Let’s hope lies get identified and prosecuted, if and when they occur.