Severus_Snape@lemmy.world to

Europe@feddit.orgEnglish · 5 days ago

Coca-Cola rebrands products in Germany amid US image crisis

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Coca-Cola rebrands products in Germany amid US image crisis

Severus_Snape@lemmy.world to

Europe@feddit.orgEnglish · 5 days ago

Coca-Cola rebrands products in Germany amid US image crisis – DW – 09/08/2025

As the global reputation of US brands slips, some US firms are turning to unusual marketing strategies. Coca-Cola, for instance, is now promoting itself as a "German product."

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Venus_Ziegenfalle@feddit.org
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5 days ago
They could try naming it Koker Koler and offering it in 1 liter mugs. I’d still prefer cheaper regional alternatives but it would be funny.
- Melchior@feddit.org
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  5 days ago
  Koker being the German word for Coker, which is a thermal cracker unit in an oil refinery.
- MrNesser@lemmy.world
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  5 days ago
  Too close to Kofola a legit EU brand cola Tastes awful to me

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