Parmigiano-Reggiano makers are putting edible microchips the size of a grain of sand into their 90-pound cheese wheels to combat counterfeiters::Italian Parmigiano-Reggiano makers are using microchips to verify the authenticity of their products and thwart scammers.
I got to admit, Italians inventing Cheese DRM, wasn’t on my 2023 Bingo card.
Physical products are the only ones that makes sense for DRM.
The chips use blockchain technology and trace the wheel of cheese back to where the milk that was used came from.
Cryptobros, Unite! We finally found a way for blockchain tech to be relevant for more than just ransomware! We authenticate cheese!
Someone’s gonna make a ton of money on CheeseCoin
Blockchain is also good for solving the Ship of Theseus problem. You can encode the entire history of the object into the object.
Blockchain has many cool uses and none of them are currency.
Maybe I’m a picker eater, but I think I’d rather have an inauthentic product than eating a microchip.
You wouldn’t even notice.
I would!
points RFID scanner in their general direction
I’m both cases.
You won’t be eating any, read again.
I know. There’s an answer above where I say that. Writing a jokey comment doesn’t mean you haven’t read it.
Well then the right thing to do would be to edit your misinformation-spreading comment in this thread, don’t you think?
I’m not reading ALL of your comments
Haha no. Cause I read the article before I posted my comment. I’m not spreading misinformation.
The misinformation is in the title of the article. Report the article instead of going after someone who read it, and is obviously not talking about the article seriously.
It’s funny though when someone says read the article doesn’t read the one of the top tree of comments they are replying to where I explicitly say it’s a non issue 10 hours before your comment.
Maybe you want to edit your comment.
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its funny that some ppl are paranoid that bill gates is trying to microchip them with a vaccine when they probably already have been by the fucking itailians
The conspiracy theorists are going to run wild with this one.
That’s because makers of Parmigiano-Reggiano are implanting microchips into the casings of their 90-pound cheese wheels as the latest move to ward off counterfeiters, The Wall Street Journal reported.
If it’s just going in the casings, then it wouldn’t be eaten I guess?
I guess in that case I should probably seek out the counterfeit versions of it since they’re now apparently better than the originals.
What?
Next up. Improve your wireless network with cheese.
If I can make cheese good enough to pretend that it’s another brand, I’m gonna just slap my own label on it
It’s not a brand name but a regionally protected signifier. Like champagne.
Ah yeah the appellation system. couldn’t you just call it “Champagne-style wine”?
You can make great cheese, but you can’t fake 900 years of experience and the brand recognition that goes along with it. That’s why people illegally put the parm label on cheese that is not parm.
TIL that counterfeit fucking cheese is a thing.
Well one wheel of the cheese costs $1000
if people who is eating them cant tell the difference than whats the point
Probably to protect the “brand” at places that actually care about advertising what kind of cheese they have
You really don’t want to buy counterfeit food.
One of the biggest reasons for avoiding counterfeit food is the higher risk of contaminants.
Semiconductors are a pretty serious contaminant.
They make counterfeit Rolex so good, you need an expert and a microscope to tell the difference. Why not cheese.
It’s almost like luxury goods are a scam and purely for bragging rights of having the brand, and not that the actual object is unique or the best!
TIL there’s a global market in fake cheese. Which is to say, real cheese that someone slapped a fancier label on.
I’m sure all the steps we took to reach this point were logical ones, but we still find ourselves in a very strange place.
Just wait until you hear about olive oil.
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I’m concerned. At least fake cheese is real cheese. What’s lower cost than using hens to produce eggs?
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You should pressure-wash your asshole.
Thank you for taking an interest.
Legally it’s only cheese if it comes from the “Formaggi” region in Italy. Otherwise it has to be called “bad milk product”.
OMG! That’s what those crystals are!
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The microchips aren’t edible because they want you to eat them. They’re edible because they know some idiot eventually will eat one.
I knew this was how Bill Gates would get us. Through our spaghetti and meatballs.
They found our one weakness.
