Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”
I wonder how you haggle with an AI
Actually this reminds me of the story a while back about how LLMs give better results if you threaten them with physical violence. Maybe that’s one way to get a cheaper ticket?