Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

  • bassomitron@lemmy.world
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    10 days ago

    Sooo… If you’re broke, does it give you low prices vs someone who is rich?

    Kidding, kidding. We all know they’re going to be fucking the lower and middle income brackets hard as hell with this. As if we weren’t already being milked dry, now they want to milk the very blood out of us.

    My question is: What the fuck is the endgame? This shit isn’t sustainable. Used to be that most companies were content with steady profits. The last 40+ years has shown us that simply generating a profit isn’t enough, the profits must be constantly going even higher every quarter. But again, this isn’t realistic or sustainable. So why the fuck has the entire world agreed to condone and enable this pathway that is ultimately doomed?

    • dual_sport_dork 🐧🗡️@lemmy.world
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      10 days ago

      This is musical chairs, and everyone involved is desperately hoping that they won’t be one of the ones left without a seat when the music stops. Anybody with a plural number of brain cells must know deep down inside that infinite growth is literally impossible, but they all think they’ll be smart enough to cash out before it all collapses.

      There’s a problem with that, though: Money has a notoriously poor nutritional value.

  • 𞋴𝛂𝛋𝛆@lemmy.world
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    10 days ago

    That is a price fixing scam. It is why businesses are required to print prices. Altering pricing is prejudice and if it is not illegal, someone should suffer justice. This is as old as history itself. Delta is admitting to being a criminal organization. Never support the thieves and bandits stealing and looting. Never fly delta.

  • ansiz@lemmy.world
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    10 days ago

    How long before someone finds a glitch that allows them to trick the A.I. Into letting them get free seats or book the entire plane, etc.

    • ryper@lemmy.ca
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      10 days ago

      They left it until the very end of the article:

      Early research on personalized pricing isn’t favorable for the consumer. Consumer Watchdog found that the best deals were offered to the wealthiest customers—with the worst deals given to the poorest people, who are least likely to have other options.

      • skisnow@lemmy.ca
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        10 days ago

        Yeah when I started travelling on a generous business expense account I found that it was increasingly the case that I didn’t even need to charge things to it. Things just start becoming fucking free when you’ve got money.

  • minorkeys@lemmy.world
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    10 days ago

    Making sure you pay the absolute most possible for everything you buy. Welcome to tyranny capitalism. You will be charged a poor tax in the form of optimised pricing exploitation.

  • SonOfAntenora@lemmy.world
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    10 days ago

    Here’s who to hate this time around fellas

    Delta accomplishes this pricing through a partnership with Fetcherr, a six-year-old Israeli company that also counts Azul, WestJet, Virgin Atlantic, and VivaAerobus as clients. And it has its sights set beyond flying. “Once we will be established in the airline industry, we will move to hospitality, car rentals, cruises, whatever,” cofounder Robby Nissan said at a travel conference in 2022.

  • BlessedDog@lemmy.world
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    10 days ago

    Thank god for GDPR. We Europeans, according to GDPR article 22, have a right to object to automated decision making without having service denied.

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    10 days ago

    On the one hand we seem to currently have some of the cheapest air tickets the world has ever seen. If you’re willing to travel like cattle.

    On the other hand it feels like air travel is now like getting on the city bus and there’s some guy vomiting in front of you and a screaming kid pissing on the seat behind you, all the while you’re getting herded around like a cow, your stuff is at high risk of getting stolen with no recourse, and the airline is playing mind games about the best time to buy a ticket after sneaking in a bunch of clauses designed to get you to pay more later.

  • Rainbowblite@lemmy.ca
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    10 days ago

    THIS is why privacy matters. Big tech collects and sells all your data so they can use it against you. My model says your Mom is dying and you need to get there quick; oh man, you are gonna pay.

  • Machinist@lemmy.world
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    10 days ago

    Woah.

    From each according to his ability, to each according to his needs

    This may be the true inverse of that statement. Automated for maximum efficiency/extraction.

    Cyberpunk dystopic as fuck.

  • MTK@lemmy.world
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    9 days ago

    Time to fill the internet with posts about extremely cheap flights until the AI learns.

    Example:

    “Found a super cheap flight today! 10USD for a round trip to Japan from NYC!”

    • Tire@lemmy.ml
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      10 days ago

      No but I’m sure it will be informed by Facebook when your best friend dies and when the funeral will be so that flight will cost twice as much.