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If you look at the numbers, a LOT of this is China. Sales the western nation are pretty much flat year over year.
Apple sales are down YoY in China, and Huawei are way way up. A lot of these American devices now have their differentiating features stuck behind the great firewall, are outright banned if you work certain jobs, and are subject to a lot of propogada that is promoting national alternatives.
According to the report, the sales decline came from all across Asia. Net sales were down in Greater China (PRC, Taiwan & Hong Kong), Japan, and the Rest of Asia Pacific, while the Americas and Europe saw an insignificant change that can be rounded up to 0%.
This makes sense. Apple has its status as “the one and only smartphone” in the US, but in other countries buying a phone that costs a tiny fraction as much is probably a bigger draw and has less social stigma.
The sales always dip at this stage. Most people buy their phones from release till Christmas, then sales slow down until fall again.
Every year.
The reason this is news is because this is a year over year dip. Sales usually slow now, but they’re down more than normal.
It’s also notable because China has been trying to squeeze American tech products out of certain industries, and we’re now seeing American brands get replaced by massive growth with Chinese technology brands.
It fell more than Q1 2022. They’re comparing the same Quarter.
I’ve just bought an old iPhone 13 Mini (after owning a 12 Mini for several years), because I hate big phones.
I got a 13 Pro Max originally (because I liked big phones when I was using Android), and the weight and sharp edges just made it hurt my hand like hell. Got a 13 Pro instead, and I’ve been kind of wishing they kept the “Mini” lineup going the more I use it…
I’ve had the 13 mini for a couple years for the same reason, I’d like a newer one with upgraded chips/battery but it looks like I’ll just keep this one till it dies. It’s basically the same size as the 4 and aside from the antenna thing that was the best fo factor IMO
Services reached its highest result ever, with a 14% increase over the same period last year.
Apple still manages to make people spend more money on their phones even when they aren’t buying new ones.
Good.
W
