Nothing is free. All free services are using your data somehow.
If you’re not the customer, you’re the product.
In this case, it was mostly children’s data.
If you’re not the customer, you’re the product.
Except most free and open-source software, major open knowledge bases, literally the social media service you’re using to communicate this point right now…
While understandable when talking about services by for-profit corporations, this talking point without that context is oversimplified to the point of being obnoxious in a world where I can set up a desktop OS with a fully featured environment and software suite then go browse a social media site where at no stage was anything free where I was the product.
Edit: Moreover, an arguably worse problem with this saying in 2026 is that it implies (doesn’t outright state, but implies to an uninformed reader) that paid services can save them from this, which these days is almost universally untrue.
Yeah, I didn’t think I needed to make clear I meant with for profit companies like Nintendo.
Yeah, revised version:
If you’re not paying you’re the product. If you are paying you’re still the product and paying for the privilege*.
- Except for not for profit software / platforms.
Humm, that’s not as pithy.
Pokémon Go already has multiple revenue streams, including direct in-app purchases.
Yeah, but many players don’t pay, especially the huge player bases of children. They can subsidise that by selling your data.
Even if the data comes from kids, it’s not identifiable or personal. It could loosely fall under unpaid child labour if the in-game task is actually just a job in disguise.

But you don’t understand! Some of those Charizards were shiny!
I feel like that tweet has been written by AI
I agree. Something about llms where they use strange wording like the last sentence or “its not just x its y” type phrases
the same budget
How much did this it cost to collect all this data?
What cost? The data collectors paid us!
I feel like this was common knowledge back in 2016. Is this surprising to anyone?
Yeah I’ve known about this for like 5 years. It’s not at all new.
I thought so too. I seem to remember it almost being a selling point. Like: “Your adventures are being used to improve maps and train AI systems for the future of humanity! Yay!”
But I had a look at their old pages from 2017-2020ish in the Wayback machine and there’s no mention of it. In fact, their privacy policies seemed to try to make it very clear that they don’t sell or share user data except where needed to deliver the service or in anonymised aggregate to third parties (48 people went to your business while playing Pokemon!).
There’s some mention of using it to advertise but none of them mention using it to build an advanced geo-spacial dataset for AI. Unless I’m missing something or reading it wrong?
Might be a Mandela effect.
Definitely not Mandela, but maybe it’s something Google never officially confirmed.
Here’s an article about Ingress, the spiritual predecessor to PkmnGo. https://www.newscientist.com/article/mg21628936-200-why-googles-ingress-game-is-a-data-gold-mine/
I am one of the lucky 10,000 today 😄
If anyone ist surprised by that they should look up why niantic was ever founded.
It was always about data collection in the real world.
Just like recaptchas training OCR
And this is why you dont take AR scans of pokestops/use ar mode. The free $1 poffin isnt worth the betrayal of the area.
Goofy.
When I played I just spoiled the data. I found out that you can just hold a white piece of paper in front of the camera and bounce your phone lightly up and down to simulate movement (since they want you to walk around the real world location you’re photographing). Other persons I played with just photographed their shoes, so Niantic only had useless photos.
I’d guess the majority of players properly adhered to guidelines when doing AR field research. A small minority probably uploaded useless data.
Hey! Whoa! That’s uncalled for!
…Goofy isn’t even a Pokemon.
I don’t automatically have a negative opinion about this, I would need more information before that. Did the terms of service allow for this?
It’s a fascinating case study on crowdsourcing data that is useful to this navigation technology, and reminds me of the first captchas that helped train OCR engines.
Hmm, what does ingress players train? AI for a civil war?








