A Spanish agency became so sick of models and influencers that they created their own with AI — and she’s raking in up to $11,000 a month::Founder Rubén Cruz said AI model Aitana was so convincing that a famous Latin actor asked her on a date.
They frame this article in such a weird way. Like replacing the models and their jobs was justified because they had egos etc…
I can see similar framing used to replace other workers because they want to be paid fairly or do something drastic like take bathroom breaks… :D
I mean…the moment any large corporation figures out a way to replace human workers that need things like bathroom breaks (and basic human rights, and paychecks) and do the same work with robots and AI… literally the next moment, they’ll have the AI start generating layoff notices.
It’s just less flashy when it happens that way because there’s no need for that AI to look like a beautiful young person.
But… why would you not replace workers with robots when you can? Serious question.
The alternative is paying people to do an unneeded job, and that’s not sustainable. How do we intend to pay a person who contributes nothing to society?
I feel there are going to be a shitload of questions like this in the coming decade. We’ve navigated such upheavals before, such as during the Industrial Revolution and the beginning of the Information Age. But now? Seems quite different.
Had this talk with a more conservative acquaintance about minimum wage:
“We gotta pay these people a living wage. What about all the dumbasses out there that can’t handle more than a convenience store job?”
“Not my problem.”
“But those people are OUR problem. Want to give them more welfare? Want them to be homeless with all the problems that brings?”
Anyway, some fool will come along shortly and scream, “UBI!”. If you get a simple answer to a complex question, the answering party is simple.
Why do you feel this is different from the Industrial Revolution et al? They also made certain jobs redundant. People were either given different tasks or had to find different a new job. It was certainly not easy and I would certainly like things to go over smoother this time around, but in my mind, worst-case is that it will simply go over like in the Industrial Revolution.
I could say the same about those who make blanket assertions, but then you could say the same back … and then what.
I for sure 100% want you deciding what we do with the, "dumbasses out there that can’t handle more than a convenience store job”
They don’t need a justification. It is just capitalism. The second it becomes profitable to develop and implement an AI to replace a human, it will be done. And half the country/world will be rooting for them saying “yeah, go capitalism!”
Capitalism created influencers in the first place. No, we don’t need ordinary people living imaginary lives to create consumers who are being sold a lie.
Good riddance to bad rubbish.
I think that with these new kinds of stories, this sort of thing is super obvious because we haven’t gotten used to it and because they haven’t developed the more subtle vocabulary like officer involved shooting or how israelis are killed but Palestinians just die or how it’s always the strikers threatening the economy and never the bosses or unfair working conditions.
I don’t think anyone does this on purpose, mind you, but it’s the system evolving to suit it’s needs, as Chomsky pointed out.
I read this story a few days ago, and it smacks of bullshit.
Wait, what is wrong with this?
I mean the model is the backdrop, these fashion companies aren’t selling models, there selling clothes.
If you were already going to use Photoshop and stock photos the fill out the background, put the model on a beach, adjust the time of day, put other people into the photo, add sone palm trees, etc. The model (and indeed the entire original photo) is now a very small part of this the final product. If you could now just photograph your clothing on posed mannequins and fill in ai generated faces, what’s so wrong about that? Why does the person wearing the clothes your selling matter more than the the people added from stock photos?
Why use any human-like image then? A lot of amateur fashion designer on instagram use mannequins or busts. The models are serving a purpose. Removing them means someone loses a job.
If we look at this from top-down you’re right because the company is saving a cost. But from the bottom-up, you’ve just become more expendable. This leads into the arguments others have been making, what happens when eventually people can’t work? And why should we use technology to serve the few and not the many?
- This is about replacing humans with machines and making more profit. The framing around difficult to work with models is a distraction. The AI problem was always a capitalism problem. And here it is in full swing. Buckle up and brush up on your Ludditism people!
- As with AI and shopped imagery and porn, the unrealistic beauty standards problem is about to get ridiculous. There may be a moment coming not too far off where beauty is just not a human thing anymore. Which may be catastrophic (like people can’t have sex with each other anymore) or oddly liberating.
Body images that are so unobtainable that we literally made them up.
I feel like considering it AI is disingenuous, though. It’s a team of graphic artists, no? Like you have to digitally render every piece of clothing and assemble ensembles you want to sell.
Body images that are so unobtainable that we literally made them up.
Don’t worry, we already have plenty of beauty filters that can run in real time and make everybody pretty on the Internet.
Seriously, I think people still vastly underestimate how much of everything you see today is already fake. “AI is bad”-news kind of hides the fact that none of this was real to begin with.
Also AI is notoriously bad at creating hands, yet “her” hands are fine. It’s 100% not just AI.
For pictures that problem was fixed barely one month after the hype began. With good prompts and a second round of editing through the AI, that’s a complete non-issue.
I never understood the popularity of celebrities and influencers, don’t people have better things to do with their time than waste it on people who monetize their popularity?
They do, but we’re a stupid species.
Short answer: no.
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Yeah this title is dumb as hell. Some models and influencers are difficult to work with, and some are easy. The ones that are shitty get less work, naturally. It’s just like any other industry. My partner works with them all the time.
This company made an AI model because they’re fucking cheap.
We had all this back in the 1970s with “Robots and Computers will take all our jobs” scaremongering.
As factories & production lines started to use robots and CNC machines, CAD and digital imaging appeared, accounting software etc etc we were all going to lose our jobs and live a life of unemployed leisure.
Never happened.
I’m sure AI will play an important role in the future but like so many new fads it will settle into its niche and we will all be okay.
To create a specific model and then have the same exact model in different clothing and poses is not something that a manager just did with an off-the-shelf pre-trained stable diffusion solution. They might not have given a model a gig, but they hired at least one full-time AI specialist.
Checkout CivitAI. It is easier than you might think.
When steam engines came around this were the arguments against. Also the same when looms were invented. I kind of get it, new stuff, that can change a lot, is scary. But being stuck because of that is the wrong way imho
How many horses are still in employment outside of entertainment?
Horses were never “employed”. They are essentially cattle. It’s not like they like to be ridden, it’s actually physically bad for them. Also sitting on the back of a flight animal is just perpetual torture. But that’s besides the point.
The industry changes to something different, so the people can find jobs somewhere else.
Horses were never “employed”.
They did a job and got paid for it (in food and housing). Sounds like employment to me. You can call it slavery if you prefer. But that doesn’t change the fact that there were jobs that used to be done by a horse, that is done by a machine now. Meanwhile the resulting increase in productivity and market growth didn’t create new jobs for horses, they were simply no longer needed in the job market. Machines where used for all the new jobs that appeared right from the start. The horsepower the horse provided could be provided easier and cheaper by a machine.
What jobs are left for the human once AI can replace their brainpower? Blue collar jobs might be safe for a while longer until robotics catches up. But a job that is mostly shifting information around, be it spreadsheets, phone calls or art, all of that is slowly getting into reach of being done by AI.
But a job that is mostly shifting information around, be it spreadsheets, phone calls or art, all of that is slowly getting into reach of being done by AI.
Seems rather fast to me.
Yeah, Like slaves were “employed”, because they were given food and shelter, but no option to freely choose. Not comparable imo.
I’m genuinely sceptical. How do they ensure the same looking person is generated each time? From any perspective? You can create fake images of a specific person precisely because you have a dataset of ground truth images.
If it is true… Then yeah. Modelling is now a dead job. And weirdly we’re back to pre-photo advertising when everything was just drawn.
How do they ensure the same looking person is generated each time?
You can generate consistent faces simply by using random non-existent names. Which in turn you can use to train a custom LORA with Dreambooth (needs about 20 images) or use ROOP (a single one can be enough). And of course you can just mix and match it as you please, mix multiple real faces together into a new one, use dedicated face generators like https://thispersondoesnotexist.com/ and so on.
This barely even takes effort anymore, e.g. quick ROOP FaceSwap with the photo from the article, which doesn’t look quite the same due to only a single input image, gets better with more, but that’s just shows how easy it is to generate a new face, which will than be consistent with itself.
The hard part is getting an interesting pose, expression and haircut into this, as well as sponsored products and stuff. Generating realistic images with AI is pretty easy, but getting variation into them so they don’t end up all looking the same can get tricky.
Edit: Five more minutes of effort and it starts to look a little closer.
Awesome informative reply. I’ve long wondered about how some creators get the same “face” in some insta accounts.
That might be because they all go to the same plastic surgeon though.
With the same requests.
True, although I should have specified that I was talking about the computer generated models.
I’m pretty sure that audience doesn’t care if it’s a little off …
Seed numbers bruh
Looks like a typical Stable Diffusion model. All of them have the same problem - lighting. It’s always with that bad front facing “flash” effect.
I’m give with cgi models. But you have to tell people it’s s fictional model
Hasn’t everything been fictional since the invention of Photoshop some decades ago? And even before that people have been faking photos by analog means. Photos, especially in the context of advertisement, have never been non-fictional.
Yes, and in my country (Norway) there are now laws that require any promotional image that is modified to state so.
I see a similar thing being required with fully cgi models
You mean like:
Warning! You will never be in a relationship with this model.
Yes. That seems like something people should know.
Speak for yourself, my best friend gave me a copy of the source code ( ͡° ͜ʖ ͡°)
brown chicken brown coww
Warning! You will never be in a relationship with this model.
It’s AI generated, there is a good chance of them selling relationship-as-a-service in the near future. In a way, your chances with an AI model are way bigger than with a real one.
You should assume that even if the woman were real… they don’t owe you a date, relationship, their time then either.
That paywall is fierce.
https://12ft.io/ Lest we forget.
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I hope your sitting… It’s too late and it’s about to get much much worse
We need to make struggle posts a thing. Flex your struggle fam! it would fuck the AI up for a little bit at least haha.
The French article I read simply said they weren’t using OnlyFans. So how are they making money?
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Whitney Kardashiummings
