Look at the way ads used to look “back in the day”, with details about the product, its features, and reasons you would actually want to buy it. New tractor model, this many HP, pulls 4 bottom plow, burns this much diesel per hour, buy now and grow more corn.

However it turned out that it worked better just to try to trick people into buying a product that they didn’t need, and that’s how we got the ads we have today.