BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.
Going forward, BMW says it will continue to offer subscription-based services but only for software options, like driver assistance and digital assistant services, which is completely understandable.
The fuck it is. You offer car features at time of sale. And if you want me to like your brand, at best you offer OTA or wifi updating for free to enhance the experience, and make me want to buy your next car.
You try and nickel and dime me for shit technology that has been around for 20 years, and I could give two fucks. I’ll plug in my phone, ignore your entire. Infotainment and actively campaign for it to fail and blow up in your face.
They’re just trying to recoup the cost of being forced to install turn signals even though their drivers don’t need them.
My running theory for Audi is they started uniquely animating their indicators so people would use them. Not because they should, but because it made them feel special. Thus reducing the stereotype before getting to BMW levels.
They’re recouping the costs of hiring an in house orthodontist to fix all them buck tooth grills they made.
They’re hideous. I feel bad for all the people that were finally in a financial position to afford an M3/M4 and have to drive around that monstrosity.
Do they try to fool themselves into thinking it looks good?
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What’s sad is that the motor is amazing, and the rear end and 3/4 view is beautiful. That front though instantly ruins it. It could have been an amazing car, but that front is just awful.
I’m driving BMW and use turning signals 🙈
Of course a BMW driver would be driving while commenting on the Internet.
You are absolutely right 😁
I use my left one. My right one has a fault, it needs replacing but the replacement has the same design fault. So, fuck bm in that regard.
Agreed, subscriptions only make sense when there is an on-going service, like on-star (no idea if it is worth anything).
So if the digital assistant and driver assistance programs where getting service updates, then this would make sense. However, I’d say that driver assistance really shouldn’t need a lot of updates if it was truly ready for the road.
I agree. Some subset of ADAS are using things like LIDAR mapping data that do incur ongoing cost. For example, Ford relies on road having recent LIDAR data to let you take your hands off. So they have a subscription, and if you don’t pay… Well it’s almost the same except your hands have to stay on. It is vaguely less competent, but still pretty much follows the lines/traffic on its own.
Of course their pricing is way more than I think will work out, but I can at least understand why a subscription fee is associated.
The argument I could maybe see is that their seemingly fine ADAS system is at higher risk of being hit with a mandatory recall down the road. Those generally ignore all warranty limitations (e.g suddenly having to replace airbags in 15 year old cars…), but might spare them the expense for those who lack the features, or at least the revenue from the users helps fund the possibility of converting a related recall.
We all said the same thing about subscription streaming services 5-10 years ago and now look where we are. Nothing we can do unless the masses stop buying this bullshit
sticking with my 08 bimmer - before all this nonsense and buck teeth
I’ll plug in my phone, ignore your entire. Infotainment and actively campaign for it to fail and blow up in your face.
Jokes on GM customers, they announced they would no longer support apple carplay or Android Auto, and customers would instead need to buy functionally through GM.
