BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.
Did cars peak around 2016? That’s when you could get a plug in hybrid, with Bluetooth audio, a rear view camera, but no spyware or mandatory subscriptions. Sure they’d pester you to get SiriusXM but you could just say no.
No, they peaked in 2012, when the new Dacia Sandero was released.
Edit: I mean that, it was a car that you could buy new for under 10k€, built in Europe with a reliable engine and included literally nothing that isn’t needed to drive or required by EU regs. The base model had crank windows, no power steering and no radio. It was only available in white. like this generation’s Model T. I find that elegant in a way.