Like all horrible male “beauty trends” it comes from looksmaxxing forums where it was a joke but the people were highly autistic and actually did it. The same thing happens when it gets to tiktok. A bunch of people post about it knowing its a joke and people who struggle to understand its a joke get sucked in.

To “normal” people its like yeah obviously this is stupid, but to someone whos extremely socially inept they view it as a real path to looking like that. I’ve not met someone who has done this one exactly but ive met people who have done insanely destructive things because of what they saw on the internet.