This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.
A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.
Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.
All this also doesn’t take into account how creators gets paid.
It’s a big system, with enough moving parts that I understand the ad/pay model existing. I just wish they weren’t such prices about how they choose to operate it sometimes.
You’re right, cost of content creation comes on top of the running costs, too.
All this also doesn’t take into account how creators gets paid.
If they want to make money in such system, they can simply host their node and use something like patreon to get paid.
(yes, there should be the option for a node to not be able to share a video and to stream it only to subscribed users, but that does not seems to be a big problem)