I think receiving 70% of the prices that you yourself set and deem acceptable is likely better than ?% of whatever PornHub or XHamster say they made from your video predominantly through ad revenue.

At the very least, it gives creators a great amount more control. In terms of setting prices, in terms of creating content they want to make as opposed to what a production company says, in terms of how you want to advertise, in terms of whether you want to lock your content behind a paid tier or not, etc.

And 30% is also pretty standard. Google, Apple, Valve, etc all charge 30%. Shit, on twitch it’s 50% IIRC. I’m not saying it’s perfect and couldn’t be cheaper, but it’s the usual market rate.