Customization for big enterprises is actually a viable business model, only if it generates as much money as the company sustains and can continue to expand?
Yes, it is only a viable business model in the end if it generates enugh revenues to cover materials and labour, like every business on planet Earth.
Scribus is an excellent libre desktop publishing program.
I used to write a small postcard game for the “Wish you were here” jam, but it is suited to any job up to professional level.