LOL! No problem
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Joined 3 years ago
Cake day: July 7th, 2023
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You’d be surprised, but most clicks in the SERP go towards ads. Shopping being nr 1 and then (paid) search ads.
You’d cringe about the things people search and then click ads (even if matching was a mistake and not relevant at all).
No, nothing significantly changed in regards to bidding. It’s still automated CPC in whatever form you choose.
Pro tip: Be sure to put a bag over their heads from behind to avoid them filming it.