1Password is good from what I understand, but yes it’s expensive compared to the competition. It just… is, and they don’t mind because they’re going primarily after enterprise business.
BitWarden is pretty much the leader in the field and has been for some time, not counting self-hosted only apps e.g. KeePass.
Not to mention, the Premium plan only costs $10/year or $1/month. I used the free version for sharing passwords with my SO for years until I wanted to start storing TOTP codes, which requires premium.
But all the Musk bros told me he’s a “free speech absolutist”