Its more so the principle. Many people that download Firefox are doing so to escape google, and if they are not born as cyber security experts they may download Firefox and continue with no real improvement to their privacy.

Secondly, the main thing you should look for is where a company gets its funding. If Mozilla gets almost 100% of its funding through google… How much do you really expect them to push back against the data collection of their userbase?

I rank Mozilla with the likes of ExpressVPN, NordVPN, etc. They preach privacy and security against surveillance… But its just theatre to make money in specific demographics.

Coming from a company the preaches about privacy and rates privacy respecting businesses, while collecting telemetry and accepting 500M/ year to from google to promote their search engine… I’ll take this as the puff up piece that is is.