Meta given 30 days to cease using the name Threads by company that trademarked it 11 years ago::undefined

  • Supervivens@lemmy.world
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    2 years ago

    Eh, unlike some of the other pretty blatantly frivolous lawsuits we’ve seen lately (such as the google chrome cast one) this seems pretty legit. They had a globally recognized company called threads that worked in the software industry and meta had made multiple offers for their IP showing they knew about them and still went ahead. Seems clear cut and Meta will likely have to change the name.

  • Ghostalmedia@lemmy.world
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    2 years ago

    I don’t know about UK trademark law, but I would imagine that, like with other countries, using a similar or identical name is okay, but only if you’re in a totally different industry. The original threads is also a messaging product, which doesn’t bode well for a lawsuit.

    I imagine they thought they could just force a smaller company’s hand. Meta’s marketing, e-staff, and legal team are a bunch of corporate bullies.

    • SuperJetShoes@lemmy.world
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      2 years ago

      If it’s all in writing you can’t just force another company to do what you want. What you can do is wriggle, twist and delay until it becomes too expensive for the smaller company to continue to pursue.

      However judges are more than well aware of this technique and will allow the plaintiff to accrue costs against Legal Aid (paid for by government).

      So what usually happens:

      1. Small co files against large co for using same name
      2. Large co produces huge response document which is all piss and wind
      3. Small co says they can’t afford the costs to answer each point
      4. Judge permits Small Co to use Legal Aid.
      5. Large co offers to settle. (E.g. you’re a 3 person sandwich shop. They offer you £10m. No more work, no more hassle)

      If Small Co is energetic, young and courageous, they may choose to fight to the death. But Legal Aid has a limit…

  • MrFlamey@lemmy.world
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    2 years ago

    Well can’t they just call it Meta Threads or Threads by Meta if it isn’t already, and nothing has to change.

    • zaphod@feddit.de
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      2 years ago

      Not an expert on trademark law, but I think “Threads by Meta” would not work as the main part of that name would still be “Threads”, “Meta Threads” could work, but if they’d make the “Meta” part not prominent in the branding then again it would probably be considered as only “Threads”.

  • Deftdrummer@lemmy.world
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    2 years ago

    Fun fact: Google has to pay royalties to Windsor Castle since they had a Keep product first.

  • nucawysi@lemmy.world
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    2 years ago

    I wonder if Posts is taken… lol Twitter switched to one letter. I kind of prefer the made up ethnically ambiguous names than the short ones.

  • kingthrillgore@lemmy.ml
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    2 years ago

    Not to be confused with the movie of the same name that, unlike Meta’s service, made me a miserable drunk

    I’m sure Meta Legal knew and would deal with it when the time came.

    • guacupado@lemmy.world
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      2 years ago

      Yeah. The group making billions in profit every quarter is sure getting their ass kicked. Facebook is dying too, right?

  • Resol van Lemmy@lemmy.world
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    2 years ago

    I can make it worse. Let’s call it Yarn now. Also, let’s downvote my comment. I’ve ran out of good ideas.

  • Dr. Moose@lemmy.world
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    2 years ago

    Eh it’s such a genetic term trademark arguments are hard to make here. Also their completely different niches. Boring corporate bs thats only making news because people (rightfully) hate Metas Threads.