Advertisers plan to withdraw from X in record numbers | CNN Business
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A record number of firms plan to cut advertising spend on X next year because of concerns that extreme content on the platform could damage their brands, dealing another blow to the financial fortunes of Elon Musk’s social media company.
  • partial_accumen@lemmy.worldEnglish
    181·
    1 year ago

    Only 4% of marketers overall think X ads provide “brand safety” — certainty that their ads won’t appear alongside extreme content —

    The 4% may represent lumpy pillow manufacturers, sellers of freeze dried survival food, random cryptocurrency products, and Trump 2024 flag/tshirt providers.

    The spokesperson added that X’s “brand safety rate is on average 99%, as validated by DoubleVerify and Integral Ad Science,” companies that analyze the value of digital advertising placements.

    “But that 1% remaining will have your products featured next to ads denying the holocaust, hate speech against LGBTQ+ communities, and ads discrediting proven science in favor of, oh I don’t know, phrenology or something” -the spokesperson probably

  • shalafi@lemmy.worldEnglish
    7·
    1 year ago

    Knowing nothing about marketing, I figured that after threatening to sue his advertisers there would have been a full-stop on incoming customers and, at the least, a spending level freeze by existing customers.

  • itsgroundhogdayagain@lemmy.mlEnglish
    6·
    1 year ago

    If you are wondering, some of the companies still advertising on Twitter are Samsung, State Farm, The Athletic, and DirecTV.

  • cmrn@lemmy.worldEnglish
    4·
    1 year ago

    I’d love to know the returns any of these companies are getting on advertising there… it was already pretty bleak before the takeover.