- YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
- Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
- Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.
I’m surprised that Vimeo hasn’t decided to take advantage of the enshittifcation of YouTube. They have been a social video platform for years, and are probably the best placed platform to come close to overtaking YouTube - should they choose to move away from the professional space and embrace the social aspects of video.