Creators who want to start earning on the platform will need at least 8,000 qualified watch hours over the past year or 20 million qualified Shorts views in the last 90 days.
Youtube ads are sold by auction, and there is very little bidding interest in small channels with small audiences. The advertisers want as many eyeballs as possible.
But a small channel’s videos cost youtube the same amount to store as a big channel’s videos.
At this point I’m convinced that yt just hates smaller creators.
Always has been
No. This is just how capitalism works; you steal from the smaller ones while allowing the bigger ones to be the “draw”.
Small creators cost youtube more than they earn.
Youtube ads are sold by auction, and there is very little bidding interest in small channels with small audiences. The advertisers want as many eyeballs as possible.
But a small channel’s videos cost youtube the same amount to store as a big channel’s videos.