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return2ozma@lemmy.world to Technology@lemmy.worldEnglish · 3 months ago

BMW is putting Spider-Man ads on your dashboard, after promising it never would

www.techspot.com

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BMW is putting Spider-Man ads on your dashboard, after promising it never would

www.techspot.com

return2ozma@lemmy.world to Technology@lemmy.worldEnglish · 3 months ago
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The promotion began on July 27, 2026, and is scheduled to run through August 10 across more than 70 markets. On supported vehicles, starting the car brings...
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  • gergo@lemmy.world
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    3 months ago

    “we are a premium brand”

    my ass.

  • slaacaa@lemmy.world
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    3 months ago

  • xia@lemmy.ca
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    3 months ago

    “Your” dashboard?

    • Eheran@lemmy.world
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      3 months ago

      Our! Comrade.

  • Random_Character_A@lemmy.world
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    3 months ago

    I’m guessing the long term plan is to significantly increase the price of maintenance and updates then offer a cheaper plan with dashboard adds.

  • gandalf_der_13te@feddit.org
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    3 months ago

    if your car has internet access, it’s not yours

  • TomB19@lemmy.world
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    3 months ago

    When my wife bought a new Mazda, the dealer made her sign a form that said the remote start app would only be free for one year. He told her it was just boiler plate; the remote start app would be free forever. I knew when she bought the vehicle the remote start app would be a monthly charge starting in precisely one year. lol!

  • criss_cross@lemmy.world
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    3 months ago

    Was looking for a new electric car and had BMW in the rotation. That’s not happening now. Was already on shaky ground after the heated seat thing and now I’m not touching em.

  • ZILtoid1991@lemmy.world
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    3 months ago

    This sounds like something that should be illegal.

  • mrgoosmoos@lemmy.ca
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    3 months ago

    one of these days I’m going to spend a weekend going from dealership to dealership looking for a new car, and just wasting their time when I come across nonsense features like this

    that Prius feature that beeps and distracts you from the road whenever you pull up to an intersection? that’s fucked up

    those features that remind you to pay attention to the road because you have sunglasses on, and pull your attention away from the road to tell you that? that’s fucked up

    the features that aggressively keep you in your lane when you drift to give room to an obstacle? that’s fucked up

  • SquareScarletCougar@lemmy.world
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    3 months ago

    In case you are considering purchasing a BMW here are the models mentioned in the article:

    BMW says the feature is available on suitably equipped cars built after July 2020 and running BMW Operating System 7, 8, 8.5, 9, or X

    • Nfamwap@lemmy.world
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      3 months ago

      Feature?

      • Rooster326@programming.dev
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        3 months ago

        It’s working as designed

  • AnUnusualRelic@lemmy.world
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    3 months ago

    That’s only in the US, I suppose?

    I don’t think they’d get away with it in another market with a functioning society.

  • solrize@lemmy.ml
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    3 months ago

    Almost like Firefox. https://www.cyberciti.biz/web-developer/firefox-is-now-placing-ads-and-here-is-how-to-disable-it/

  • mecen@lemmy.ca
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    3 months ago

    “Surprise mechanic”

  • (des)mosthenes@lemmy.world
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    3 months ago

    the seat heater sub kept me away from buying a new one anyway

    • (des)mosthenes@lemmy.world
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      3 months ago

      also the buck teeth grills

      • SaveTheTuaHawk@lemmy.ca
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        3 months ago

        and maybe the rampant fires the media ignores.

  • anon_8675309@lemmy.world
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    3 months ago

    That is an ugly car. Why can’t EVs look like normal cars?

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