MoffettNathanson estimates that US pay-TV lost a total of about 900,000 subs in Q3 2023 – a worst-ever third quarter for the industry. That poor result left US pay-TV shrinking at a record pace of 7.3%.
US pay-TV subscriber base eroding at record pace::undefined
Why would I pay $120-140 for cable every month and be forced to watch tons of ads when. I can pay <$20 for Hulu or NFLX a month and watch none?