In a former life, I sold point of sale (POS) machines. We got bonuses for selling stuff like gift card add ons and the number one selling point to retailers was that some significant percentage of cards are never redeemed at all.
A decade ago, I worked on POS systems as a software engineer.
The selling point was absolutely hawking gift cards. Since we saw the data from companies, and we had a clause that gift cards expired (before the government stepped in) I remember being blown away by how many millions it was in pure profit.
I have been actively fighting gift cards in my family by giving cash. I’m all, it’s like a gift card but you can spend it anywhere! I took awhile, but little got into it.
I get gift cards given to me, and put them in my wallet with the best intention of using them, then after 5 years I clean out my wallet and find them. And where I live they don’t expire, so I put them back into my wallet so I can not use them for another 5 years.
Isn’t this like the whole point of gift cards etc.
They already have your money and they hope you don’t spend it.
In a former life, I sold point of sale (POS) machines. We got bonuses for selling stuff like gift card add ons and the number one selling point to retailers was that some significant percentage of cards are never redeemed at all.
A decade ago, I worked on POS systems as a software engineer.
The selling point was absolutely hawking gift cards. Since we saw the data from companies, and we had a clause that gift cards expired (before the government stepped in) I remember being blown away by how many millions it was in pure profit.
Gift cards. Bleh
I have been actively fighting gift cards in my family by giving cash. I’m all, it’s like a gift card but you can spend it anywhere! I took awhile, but little got into it.
I represent that demographic.
I get gift cards given to me, and put them in my wallet with the best intention of using them, then after 5 years I clean out my wallet and find them. And where I live they don’t expire, so I put them back into my wallet so I can not use them for another 5 years.