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I think they have pretty recently finally become profitable thanks to the increased amount of ads. Although you could always make the argument before that the data YouTube provides to Google that allowed their ad and data empire to thrive is invaluable whether YouTube directly profits or not.
why would it be invaluable? I am guessing it’s valuable amd is valued at a very close estimate at least.
Invaluable
adjective
beyond calculable or appraisable value; of inestimable worth; priceless: