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They are implementing the “Anchor High” plan.
- Come out with a ridiculously high number
- Take the back lash
- Issue an apology, claim you are “listing to the team, partners, etc” <---- We are here
- Release a “revised” plan, which is really what you wanted all along
- Profit (quite literally)
I’m willing to bet they are angling for an acquisition, and trying to bump up their value to get a higher number.
Precisely what I’m talking about. They can afford to do so, since they lost the trust of the user about 2 statements from the CEO ago.
And not to go too deep into it, but how the hell are you going to create a brand new pricing scheme in only “a couple of days”, without already having a draft of it ready? Don’t you wanna check in with your lawyer? Your CFO? This shit must take more than 2 days to do.
They want apple to buy them. Apple can’t really lean on unreal at this point since the epic lawsuit. So unity is the next viable option. They want apple to buy them and/or they wanted a piece of every download on apples phones/vr.
Apples last announcement is telegraphing a shift towards gaming on some level. Unity is being opportunistic albeit tone-deaf AF.
This is the part they’re missing: apple actually care about the appearance of quality.
I’m not saying apple makes quality products, there’s some good debate there that they really don’t. But they certainly foster the belief that apple products are superior in quality to their competitors.
Unity is a great engine when it’s used well, but it doesn’t have a reputation for quality. It has a Reputation that says “anyone can publish a bolted together asset flip and make a quick buck off of twitter hype”
I doubt apple would acquire unity based purely on the fact that unity does not adhere to apple’s ideals on branding. Apple tends to buy rights from young companies that don’t have large established brands yet, because it’s easier to fold them into the cult of apple. An established brand with a known reputation would be a tough sell, especially when Apple has the resources to simply make their own product that’s tailored to their hardware.
That’s a good point. I know apple usually doesn’t do acquisitions because cultures just clash too much (especially when it’s a large company). It will be interesting to see how it all plays out.
Unity just shot themselves in the foot. If I was a game dev, I’d think twice or thrice about starting a new project with unity.
There will certainly be a chilling effect on their revenue moving forward. I don’t understand how companies this large make gaffs this bad. Do they not have someone assigned to ‘red team’ major decisions.
I always assign someone or a team of people to red team key decisions. Especially if everyone in the room thinks its a great idea.
