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Absolutely, and being repeatedly reminded to get your COVID or measles shots is “positive” propaganda. Herd immunity is objectively a good thing, but any sort of PSA is propaganda. (please get your shots)
It’s like the word “consequence”, people always think consequences are always bad, when you could say “I got rich as a consequence of winning the lottery”, or, re-worded, “I won the lottery, and consequently, I became rich”.
Bref, if you are not immune to positive propaganda, you are also not immune to negative propaganda.
Honestly this would most likely work very well as advertising, and generate a lot of free publicity around the unconventionality of it all.
A marketer’s pride would never let them tell the truth.