But in addition to offering video streaming, Funimation also dubbed and released anime as physical media, and sometimes those DVDs or Blu-rays would feature a digital code. Subscribers to the Funimation streaming service could add those digital codes to Funimation and then stream the content from the platform.

Okay, I honestly feel bad for anyone not old enough to remember the last few times big media firms pulled this kind of crap. This kind of thing is always a trap, or at best a temporary add-on to the media you purchased. If you buy a DVD or BluRay, anything other than the videos on the medium have a short shelf life. Plus, anything having to do with internet websites are considered disposable by big business*, but doubly so in this kind of scheme.

In the past we’ve had bolt-on features to media that have aged poorly. 1-800 support numbers for video games. Websites with supplementary media. Executable programs on disk that only work on Windows95 or MacOS 9. Console exclusive content. Extra media on disk in formats like Flash. Heck, there are even old cassettes and LPs that have C64 BASIC programs on them. Downloadable game content through redeemable codes. The end result is less a product value-add and more of a novelty.

Then there’s the litany of broken-by-design media, like DivX. And of course, let’s not forget about formats that have no modern release and are only viewable on players that haven’t been made in a dozen years or more.

Yes, Sony/Funimation should be taken to task for misleading advertising. But we should also be vigilant and look for the warning signs too.

(* - If that makes you uncomfortable about IoT devices, you’re paying attention.)